“A secret’s worth depends on the people from whom it must be kept.”
― Carlos Ruiz Zafón, The Shadow of the Wind
The dictionary definition of a secret is of something that should be kept or kept hidden. We are all keepers of secrets, some of them are our own and some entrusted with us by our closest friends. But there are some secrets that are just crying out to be shared. For a long time our Top Secret® offerings have been shrouded in mystery. In fact when I first started at lastminute.com I believed that the team running these deals were masters of disguise, meeting hoteliers in the shadows of underground car parks, and worked in an underground lair straight out of a James Bond villain’s property portfolio. Sadly this turned out to be untrue – they sit at the other end of the office. However with the launch of our new TV campaign, check out the video snippet below, these furtive figures have decided to reveal a little more about our exclusive offerings – on the basis that with deals this good – it would be rude not to drop a few hush-hush hints.
“The best way of keeping a secret is to pretend there isn’t one.”
― Margaret Atwood, The Blind Assassin
So what is Top Secret®?
Well in a nutshell our long-standing relationships with trusted hotels has given us exclusive rates, which means you can save up to 35% more with Top Secret® Hotels than if you’d booked the same room anywhere else.
Where’s the catch?
So here is the thing, there isn’t one. The only difference with Top Secret® is the actual name of the hotel is not revealed until AFTER you book. It might be a tiny bit stealthy but we do give you a whole heap of clues
Top 3 facts about Top Secret® Hotels
Well I would like to reveal more right now, but am duty bound to keep a few things under my hat for now. But keep an eye out on the blog as well as our Google+, Twitter and Facebook social channels over the next few days to find out more!
Warning: Due to the secret nature of this content – this blog will self-destruct in five seconds.