We’re backing the Prince’s Rainforests Project

June 2nd, 2009

Tropical rainforests provide important ecosystem services to local communities and to the world. They store water, regulate rainfall and contain over half the planet’s biodiversity. Most importantly, tropical forests play a crucial role in climate change which is why we’re joining forces with HRH Prince of Wales, Daniel Craig, Kermit, Robin Williams, Pele and the Dalai Lama, among others, to stop deforestation around the world.

This Friday, June 5, is World Environment Day and the lastminute.com home page will have a complete make over to celebrate the occasion and inspire people to join in.

We are one of several corporate partners in this and feel very passionate about this particular cause. We, and all the other supporters of the Prince’s Rainforests Project really want to share this with little widget with you. You can personalise it, socialise it and customise it – just fill in your details and pass it on to get involved.

“If deforestation can be stopped in its tracks, then we will be able to buy ourselves some much-needed time to build the low carbon economies on which our futures depend. I have endeavoured to create a global public, private and NGO partnership to discover an innovative means of halting tropical deforestation. Success would literally transform the situation for our children and grandchildren and for every species on the planet.” – HRH The Prince of Wales.

The Prince’s Rainforests Project work is focused on two very specific aims. The first is to raise awareness of the damaging effects of deforestation for everyone. The second is to identify appropriate incentives that will encourage rainforest nations to stop burning down vast areas of valuable forests.

Find out about more green campaigns here and how lastminute.com is working with other environmental organisations.